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Case Study: Property Investment Lead Generation with AI and Digital Marketing

March 17, 20243 min read

Case Study: Property Investment Lead Generation with AI and Digital Marketing

Client: JNG Capital and Investments Ltd & Profit From Property

Agency: I Need Leads Ltd (The I Need Group)

Project Duration: November 2023 - Present

Campaign Start Date: March 7, 2024

Websites: JNG Capital, Profit From Property, The I Need Group

JNG Capital and Investments Ltd emerged as a visionary enterprise, seeking to redefine the sector through its subsidiary, Profit From Property. The ambition was clear: to democratize property investment, making it accessible for aspiring investors to build their own property empires. This ambitious vision required an equally innovative partner, which was found in I Need Leads Ltd (The I Need Group), a company with a proven track record in lead generation and digital marketing.

Objectives:

  1. Comprehensive Brand Development: Establish a robust digital presence for JNG Capital, including social media platforms, branding, and a functional website integrated with AI and CRM solutions.

  2. Efficient Lead Generation: Design and execute a marketing campaign capable of attracting high-quality leads interested in property investment.

  3. Operational Excellence: Implement a bespoke CRM system tailored to the intricacies of property deals, ensuring seamless lead management and operational workflow.

Strategies and Implementation:

  1. Digital Infrastructure: The partnership commenced with the foundational task of building JNG Capital’s digital footprint. This involved creating engaging social media content, compelling graphics, and informative videos, all anchored by a professionally designed website. Central to this infrastructure was the integration of an AI assistant and a custom CRM system, designed to enhance user experience and streamline internal processes.

  2. Lead Generation Campaign: Recognizing the vast potential of the UK property market, a targeted campaign was launched on March 7, 2024. The campaign was strategically designed to highlight the unique value proposition of Profit From Property, offering onsite training and access to an extensive portfolio of property deals.

Outcomes:

The campaign's initial phase generated an impressive 7 leads on the first day, signaling strong market interest. Encouraged by these results, JNG Capital requested an expansion in lead generation efforts. The ongoing campaign has since achieved remarkable success:

  • Total Leads Generated: 152

  • Cost Per Lead: £5.37

  • Total Campaign Spend: £816.10

Feedback from the JNG and Profit From Property teams has been overwhelmingly positive, with notable comments highlighting the quality of leads and the operational efficiency of the campaign. Phrases like "Good defo a few deals in there next week. Loads of new leads coming in as well," and "I pitched a course to a fantastic lead two days ago and they have a second call today to try and close," underscore the campaign's impact.

The collaboration between I Need Leads Ltd and JNG Capital has set a new benchmark in property investment marketing. The integration of AI and custom CRM solutions has not only enhanced the user journey but also optimized internal workflows, leading to a significant increase in high-quality leads. This case study exemplifies the transformative power of digital marketing and AI in the real estate investment sector, paving the way for future innovations.

Building on this success, the partnership aims to continue refining and expanding its strategies. The focus will be on leveraging data-driven insights to further enhance lead quality and conversion rates, ensuring that JNG Capital and Profit From Property remain at the forefront of the property investment industry.

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I Need Leads Limited is a company registered in England and Wales under company number 14241556. Registered office address: 128 City Road, London, EC1V 2NX.

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Need Leads Limited is a company registered in England and Wales under company number 14241556. Registered office address: 128 City Road, London, EC1V 2NX.

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NAVIGATION

EXPLORE

GET IN TOUCH

I Need Leads Limited is a company registered in England and Wales under company number 14241556. Registered office address: 128 City Road, London, EC1V 2NX.

© Copyright 2023. THE I NEED GROUP. All Rights Reserved.

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