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Why You Shouldn’t Start and Stop Your Ads Campaigns by I Need Leads LTD

January 24, 20247 min read

Why You Shouldn’t Start and Stop Your Ads Campaigns by I Need Leads LTD

Why You Shouldn’t Start and Stop Your Ads Campaigns by I Need Leads LTD

If you’re running ads campaigns on platforms like Google Ads, Facebook Ads, or Microsoft Ads, you might be tempted to pause and resume them whenever you want. Maybe you want to save some money, test different strategies, or take a break from advertising. However, starting and stopping your ads campaigns can have negative consequences for your business and your marketing goals. In this article, we’ll explain why you shouldn’t start and stop your ads campaigns, and what you should do instead.

The Pitfalls of Starting and Stopping Your Ads Campaigns

Starting and stopping your ads campaigns can hurt your performance and results in several ways. Here are some of the pitfalls of this practice:

  • You lose momentum and consistency. When you start and stop your ads campaigns, you interrupt the flow and frequency of your messages to your target audience. This can reduce your brand awareness, recall, and trust, as well as your click-through and conversion rates. Your audience might forget about you, lose interest, or choose a competitor who is more consistent and reliable.

  • You waste time and money. When you start and stop your ads campaigns, you waste the time and money you invested in creating, launching, and optimizing them. You also miss out on the opportunities and leads that you could have generated if you kept your campaigns running. Moreover, you have to spend more time and money to restart and reoptimize your campaigns, as well as to regain your lost ground and momentum.

  • You disrupt the algorithms and the learning phase. When you start and stop your ads campaigns, you disrupt the algorithms and the learning phase of the platforms you use. The algorithms and the learning phase are the processes that help your ads campaigns to find the best audiences, placements, and bids for your goals. When you pause and resume your campaigns, you reset these processes and make them start from scratch. This can lower your ad quality, relevance, and performance, as well as increase your costs.

What You Should Do Instead of Starting and Stopping Your Ads Campaigns

Instead of starting and stopping your ads campaigns, you should follow these best practices to keep them running smoothly and effectively:

  • Plan your budget and strategy ahead. Before you start your ads campaigns, you should plan your budget and strategy carefully. You should set realistic and measurable goals, research your target audience and keywords, create compelling and relevant ads and landing pages, and choose the right platforms and settings for your campaigns. You should also allocate enough budget for your campaigns to run for at least a month, as this is the minimum time needed to see meaningful results and insights.

  • Monitor and optimize your campaigns regularly. Once you start your ads campaigns, you should monitor and optimize them regularly. You should use tools like Google Analytics, Facebook Pixel, and Microsoft Clarity to track and measure your campaigns’ performance and outcomes. You should also use tools like Google Keyword Planner, Facebook Audience Network, and Microsoft Advertising Intelligence to find and test new keywords, audiences, and placements for your campaigns. You should also experiment with different formats, sizes, and messages for your ads, and use A/B testing to find the best performing ones.

  • Adjust your budget and strategy as needed. If you face any challenges or changes in your business or market, you should adjust your budget and strategy as needed. You should analyze your data and feedback, and identify the strengths and weaknesses of your campaigns. You should also consider the seasonality, trends, and competition in your industry, and adapt your campaigns accordingly. However, you should avoid making drastic or frequent changes to your campaigns, as this can confuse the algorithms and the learning phase. You should also avoid pausing or stopping your campaigns, unless it’s absolutely necessary.

How I Need Leads LTD Can Help You with Your Ads Campaigns

If you need help with your ads campaigns, you can rely on I Need Leads LTD, a digital marketing agency that specializes in the solar market. I Need Leads LTD can help you with the following services:

  • Landing pages: I Need Leads LTD can create from scratch several landing pages for your business, each focusing on a specific solar service and targeting a specific keyword. The landing pages will be designed to be attractive, informative, and persuasive, and to encourage visitors to fill out a contact form or call your business. The landing pages will also be optimized for search engines, using relevant keywords, meta tags, and content.

  • Website: I Need Leads LTD can create a full website for your business, which will showcase your solar services, your benefits, and your testimonials. The website will be designed to be user-friendly, responsive, and fast, and to provide a seamless and enjoyable experience for visitors. The website will also be optimized for search engines, using relevant keywords, meta tags, and content. The website will be integrated with Google Analytics, which will allow you to monitor and analyze your website traffic, behavior, and conversions.

  • Ads creatives: I Need Leads LTD can create various ads creatives for your business, such as banners, images, and videos, which will highlight your solar services, your benefits, and your offers. The ads creatives will be designed to be eye-catching, appealing, and relevant, and to capture the attention and interest of potential customers. The ads creatives will also be tested and refined, using different formats, sizes, and messages, to find the best performing ones.

  • Keyword research: I Need Leads LTD can conduct a thorough keyword research for your business, using various tools and methods, such as Google Keyword Planner, Google Trends, and competitor analysis. The keyword research will help identify the most popular and profitable keywords for the solar market, as well as the keywords that have low competition and high conversion potential. The keyword research will also help segment your target audience into different groups, based on their location, demographics, and intent.

  • Online advertising: I Need Leads LTD can launch and manage online advertising campaigns for your business, using Google Ads, Facebook Ads, Microsoft Ads, and other platforms. The online advertising campaigns will use the landing pages, the website, and the ads creatives that I Need Leads LTD will create for you, and target the keywords that I Need Leads LTD will research for you. The online advertising campaigns will also be optimized and adjusted, using various strategies and techniques, such as bidding, budgeting, scheduling, and targeting, to maximize the results and minimize the costs. The online advertising campaigns will be integrated with Google Analytics, which will allow you to track and measure your online advertising performance, such as impressions, clicks, conversions, and cost per lead.

  • AI chat bot: I Need Leads LTD can also create an AI chat bot for your business, using their own platform, AGENT. AGENT is an AI-powered chat bot that specializes in the solar market, and that can handle all incoming enquiries and criteria check their EPC and matching benefits. AGENT can also book appointments, send reminders, and follow up with leads. AGENT is a must-have for solar businesses, as it can deliver unparalleled customer engagement, streamline sales activation, and provide exceptional support.

I Need Leads LTD can provide you with a comprehensive and integrated digital marketing service, which will help you grow your online brand and generate more leads, appointments, and sales for your solar business. I Need Leads LTD can also provide you with regular feedback and support, and help you measure and evaluate your digital marketing performance and return on investment.

If you want to work with I Need Leads LTD and achieve similar results for your solar business, you can visit their website or contact them here. They will be happy to assist you and help you grow your solar business with a customized and effective digital marketing strategy.

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Need Leads Limited is a company registered in England and Wales under company number 14241556. Registered office address: 128 City Road, London, EC1V 2NX.

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NAVIGATION

EXPLORE

GET IN TOUCH

I Need Leads Limited is a company registered in England and Wales under company number 14241556. Registered office address: 128 City Road, London, EC1V 2NX.

© Copyright 2023. THE I NEED GROUP. All Rights Reserved.

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