“Energy efficiency is not just low-hanging fruit; it is fruit that is lying on the ground.” - Ban Ki-moon, former Secretary-General of the United Nations

How to Work with ECO4 Installers and Deal Packagers in the UK

The Energy Company Obligation (ECO) is a government-funded scheme that makes UK homes more energy efficient and tackles fuel poverty. ECO4 is the fourth and final phase of the scheme, which will run until March 20261. ECO4 focuses on insulation and heating measures that support vulnerable consumer groups, such as low-income households, people with disabilities, or people living in rural areas2.

If you are a lead generation and digital marketing agency that offers services such as appointment setting, AI chatbots, VOIP telephony, and website hosting, you may be interested in working with ECO4 Installers and deal packagers in the UK. ECO4 Installers are the companies that install the energy efficiency measures under the scheme, and deal packagers are the intermediaries that connect the installers with the obligated energy suppliers3.

Working with ECO4 Installers and deal packagers can help you grow your business and reach new customers, as well as contribute to the UK’s net zero by 2050 goal. However, you also need to be aware of the challenges and opportunities that come with this niche market. In this blog post, we will share with you some tips and best practices on how to work with ECO4 Installers and deal packagers in the UK, and how to use AI to confirm criteria and deploy resources to ensure profitable campaigns.

Tip 1: Understand the ECO4 scheme and its requirements

Before you start working with ECO4 Installers and deal packagers, you need to have a clear understanding of the ECO4 scheme and its requirements. You need to know what types of measures are eligible, what are the criteria for qualifying households, and what are the obligations and incentives for the energy suppliers and the installers4.

You also need to be familiar with the standards and regulations that apply to the ECO4 scheme, such as the Publicly Available Specification (PAS) 2035:2019, which sets out the domestic retrofit process and the minimum requirement for a property’s Standard Assessment Procedure (SAP) rating to be increased5. You also need to be aware of the TrustMark scheme, which is a quality mark that all installers must have to be eligible to deliver measures under ECO46.

You can find more information and guidance on the ECO4 scheme and its requirements on the Ofgem website7, or you can contact the Ofgem ECO team for any queries or clarifications.

Tip 2: Identify and target your potential customers

Once you have a good grasp of the ECO4 scheme and its requirements, you need to identify and target your potential customers. These are the households that are eligible for the ECO4 scheme and that are looking for energy efficiency improvements for their homes. You need to segment your market and create buyer personas based on the criteria and characteristics of your ideal customers, such as their location, income, benefits, property type, energy consumption, and pain points.

You also need to research and analyze your competitors and their strategies, such as what types of measures they offer, what are their prices, and how they market themselves. You need to find out what are their strengths and weaknesses, and how you can differentiate yourself from them. You can use tools such as SEMrush, SpyFu, or AdEspresso to research and compare your competitors’ ads, keywords, landing pages, and performance.

Tip 3: Create and deliver effective and engaging campaigns

After you have identified and targeted your potential customers, you need to create and deliver effective and engaging campaigns for your products or services. You need to have a clear and specific goal for each campaign, such as generating leads, increasing sales, or building awareness. You also need to measure and track your campaign performance and results, such as impressions, clicks, conversions, or ROI. You can use tools such as Google Ads, Facebook Ads Manager, or HubSpot to set up and monitor your campaigns.

You also need to design creatives and write copy for your ads and landing pages that capture the attention and interest of your audience and persuade them to take action. You need to communicate your value proposition and unique selling point clearly and convincingly, and use social proof, such as testimonials, reviews, ratings, or logos, to demonstrate your credibility and trustworthiness. You also need to use a strong and clear call to action, such as a button, form, or link, that tells your audience what to do next and motivates them to act. You can use tools such as Creatopy, Canva, or Lumen5 to create and optimize your creatives, and tools such as Grammarly, Hemingway, or CoSchedule to write and edit your copy.

Tip 4: Use AI to confirm criteria and deploy resources

One of the challenges of working with ECO4 Installers and deal packagers is to confirm the criteria and eligibility of the households that you are targeting and contacting. You need to make sure that they meet the requirements of the ECO4 scheme, such as their income, benefits, property type, and SAP rating. You also need to make sure that they are interested and willing to receive your offer and to proceed with the installation process.

To help you with this challenge, you can use AI to confirm the criteria and deploy your resources to ensure profitable campaigns. AI can help you automate and simplify your lead generation and qualification process, as well as your appointment setting and follow-up process. For example, you can use AI chatbots to interact with your website visitors and collect their information, such as their name, email, phone number, address, and eligibility status. You can also use AI chatbots to book appointments with your leads and send them reminders and confirmations. You can use the tools provided by I Need Leads LTD create and manage AI chatbots for your campaigns.

AI can also help you optimize and personalize your campaigns based on the data and insights that you collect from your leads and customers. AI can help you segment your audience and create tailored messages and offers that match their preferences, needs, and behavior. AI can also help you test and experiment with different elements of your campaigns, such as the creatives, the copy, the channels, or the timing, and find out what works best for your audience and your products or services. You can use tools such as https://www.theineedagent.ai to create and manage AI-powered testing and optimization experiments for your campaigns.

Working with ECO4 Installers and deal packagers in the UK can be a rewarding and profitable opportunity for lead generation and digital marketing agencies that offer services such as appointment setting, AI chatbots, VOIP telephony, and website hosting. However, you also need to be prepared and strategic to overcome the challenges and seize the opportunities that come with this niche market. By following the tips and best practices that we have shared in this blog post, you can work with ECO4 Installers and deal packagers in the UK successfully and efficiently, and grow your business and reach your goals. If you want to learn more about how to work with ECO4 Installers and deal packagers in the UK, or how to improve your lead generation and digital marketing strategy, you can contact us at I Need Leads LTD, a lead generation and digital marketing agency that offers various services such as appointment setting, AI chatbots, VOIP telephony, and website hosting. We can help you create and implement a customized and effective campaign strategy that can boost your leads and sales and grow your business. 😊